The Avocado Oil Controversy and How We’re Changing the Standard
Over the past few years, the avocado oil industry has faced a difficult truth: many products labeled as “pure” or “extra-virgin” avocado oil aren’t what they claim to be. Independent research has revealed that a large portion of avocado oils on supermarket shelves are either adulterated with cheaper oils or so oxidized that they’ve lost their nutritional value.
Consumers have been paying for the rich, healthy oil of the avocado—but often getting something entirely different.
Purity First: Our Promise
At Simple Foods, we built our business around one simple commitment: it’s only avocado oil.
Nothing added, nothing diluted, nothing compromised.
From tree to bottle, we control every step of production. Our avocados are harvested at peak ripeness, cold-pressed immediately, and tested repeatedly for fatty acid profile, peroxide value, and free-fatty-acid levels—the key markers of freshness and purity.
We don’t just meet international standards—we exceed them.
Our Role in the Codex Standards
When concerns about mislabeling and poor quality began to grow, the global food community knew action was needed. That’s why we became directly involved in the work of the Codex Alimentarius Commission—the international body that develops food standards recognized worldwide.
We were proud to be part of the discussions and technical groups helping shape the official Codex Standard for Avocado Oil.
This standard sets clear definitions for what authentic avocado oil must be—covering its chemical composition, production process, and labeling requirements.
By helping define those standards, we’ve worked to ensure that consumers everywhere can trust what “avocado oil” really means.
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Transparency, Traceability, Trust
Every drop of our oil can be traced back to its origin. We maintain full transparency with our growers, our process, and our lab results—because we believe trust is built through proof, not promises.
Our mission is simple: to raise the bar for the entire industry and give customers the confidence that what they’re using in their kitchens is 100% real avocado oil, pure and natural.
The Future of Honest Avocado Oil
The controversy has started a necessary conversation about food integrity. We see it not as a setback, but as an opportunity—to educate, to lead, and to set a new global benchmark for authenticity.
At Simple Foods, we’re proud to be part of that change.
Because purity shouldn’t be controversial—it should be the standard.